
Recent studies have found that over 90% of real estate consumers begin their home search online. More than any other medium, home buyers use the Internet to find active listing information. A Website without an MLS Search feature (IDX) is incomplete!
Sometimes a home buyer will look on Realtor.com. Often they turn to a local Association's Website (e.g., SBAOR). Invariably, they use their Web browser to Google or search for 'real estate' or 'homes for sale' or some related keyword phrase. Unfortunately, with so many real estate Websites out there, the odds of a qualified buyer finding you on the Internet AND becoming a client are not that great -
unless, of course, you're paying Google a lot of money each month to have your Website show up as a Sponsored Link.
That said, your Website is a potentially valuable resource for clients and visitors. The question is: does the MLS Search feature on your Website deliver what home buyers expect to find in the way of listing information? You realize, of course, that if your Website does not include an IDX feature or if the one that you're using fails to meet the visitor's expectations, they will likely continue their search and, in all probability, end up with another agent whose Website has provided them with the listing information that they're searching for. It's that simple! Initially developed for the Santa Barbara Association of Realtors, PhotoToursIDX is currently being used by over 250 of Santa Barbara's top producing real estate agents. The following features contribute to PhotoToursIDX being the preferred MLS Search solution:
We offer two versions of our IDX solution: Basic & Enhanced. Although the primary difference between the two is the Lead Management feature, the Enhanced version is designed to give your visitors a more interactive search
experience. With the Enhanced version, visitors can: In addition to being able to capture the contact
information of people who sign up to use the above features, the Enhanced level of service also provides you with an opportunity to: The Enhanced version of PhotoToursIDX can also be used to display listing information on your Website:
, Mary Whitney
Below is our Current Price List.
| Standard Pricing |
Subscription Charge
|
Setup Fee*
|
| PhotoToursIDX - Basic |
$20/month or $200/year
|
$100
|
| PhotoToursIDX - Enhanced |
$40/month or $400/year
|
$100
|