A Website without an MLS Search feature (IDX) is incomplete!

Recent studies have found that 90% of home buyers use the Internet to search for homes. More than any other medium, the Internet is where real estate consumers go to find active listing information.

Sometimes a home buyer will search on Realtor.com. Often they turn to a local Association's Website (e.g., SBAOR). Invariably, they use their Web browser to search for 'real estate' or 'homes for sale' or some related keyword phrase. Unfortunately, with so many real estate Websites out there, the odds of a qualified buyer finding you on the Internet (AND becoming a client) is not that great - unless, of course, you're paying Google lots of money each month to have your Website show up as a Sponsored Link.

That said, your Website is a resource for clients and visitors. The question is: does the MLS / Property Search feature on your Website deliver what home buyers expect to find in the way of listing information? You realize, of course, that if your Website doesn't include an IDX feature or if the one that you're using fails to meet the visitor's expectations, they will likely continue their search and, in all probability, end up with another agent whose Website has provided them with the listing information that they're searching for. It's that simple!

Initially developed for the Santa Barbara Association of Realtors, PhotoToursIDX is currently being used by over 250 of Santa Barbara's top real estate agents. We believe the following features contribute to the demand for our IDX solution:

  • Our search interface is intuitive and easy to use (e.g., no wading through out-of-the-area cities)
  • PhotoToursIDX is the only IDX provider that enables visitors to search by 'School' (e.g., MUS) or 'Neighborhood/Area' (e.g., San Roque, Upper East, Riviera, Mesa)
  • Our photos are large and clear
  • PhotoToursIDX includes both Google and Bing Maps for street and aerial reference
  • Open House information is readily available (Michael Calcagno)
  • Our search results more closely approximate FlexMLS than any other IDX solution
  • We will customize your IDX page to look and feel as though it belongs on your Website                                 (e.g., Ken Switzer, Barbara Koutnik, Bob Lamborn, Scott McCosker)

We offer two versions of our IDX solution: Basic & Enhanced. Although the primary difference between the two is the Lead Capture feature, the Enhanced version is designed to give your visitors a more interactive search experience. With the Enhanced version, visitors can:

  • Search for active MLS listings and save their search criteria
  • Save and track the status of their "Favorite Listings"
  • Receive new listing updates via e-mail
  • Save and share notes about Favorite Listings

In addition to being able to capture the contact information of people who sign up to use the above features, the Enhanced level of service also provides you with an opportunity to:

  • Track a visitor's search activity, saved favorites, search criteria, etc.
  • Set up clients / prospects to receive e-mail notifications and information about specific listings

Enhanced PhotoToursIDX Options are also available to display the following types of Website listing information:

Below is our Current Price List. You have the option to pay Monthly or Annually. Setup Fees for Enhanced PhotoToursIDX Options vary.

Standard Pricing
Monthly Charge
Annual Charge
Setup Fee
   PhotoToursIDX - Basic
$20
$200
$100
   PhotoToursIDX - Enhanced
$40
$400
$100

Thank you in advance for your consideration of our PhotoToursIDX offering. We look forward to hearing from you.

(805) 563-7788
info@sbphototours.com